- Audio OTT platforms have reached to 23.3 million adults in India in September 2020- Kantar-VITON
- Ad Volumes for Mutual Funds on TV, Radio, & Print has surged by 2x, 7x, and 3,4x respectively during Jul-Sep’20 compared to Apr-Jun’20- TAM AdEx
- Twitter India has launched- ArtHouse- a creative suite of services to help brands in creating and optimizing Twitter-first content.
- Voot has witnessed a 40% increase in watch-time in the launch week over last year for Big Boss 14 that has garnered 1.5 billion viewing minutes.
- Digital Ad volume grew 32% in Jul-Sep’20 as compared to the Apr-Jun’20- TAM AdEx
- Advertising volume on TV has seen the highest surge in the week of 30th October since 2015, telecasted over 38.7 million seconds of Ad volumes.
- Top 5 IPL advertisers of the week 43rd (24th – 30th Oct): Dream11, Amazon.in, Kamla Pasand Pan Masala, Samsung Galaxy S20 FE, Disney+Hotstar VIP.
- BARC- Top 5 advertisers of week 43rd (24th – 30th Oct): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Wipro LTD.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 42nd (17th- 23rd OCT)-
- Pay– Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, ZEE TV
- Free– Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal
