Headlines: Top Media Ad News in India for the Week (2nd – 9th Nov)

top marketing news in india
  1. Audio OTT platforms have reached to 23.3 million adults in India in September 2020- Kantar-VITON
  1.  Ad Volumes for Mutual Funds on TV, Radio, & Print has surged by 2x, 7x, and 3,4x respectively during Jul-Sep’20 compared to Apr-Jun’20- TAM AdEx
  1. Twitter India has launched- ArtHouse- a creative suite of services to help brands in creating and optimizing Twitter-first content. 
  1. Voot has witnessed a 40% increase in watch-time in the launch week over last year for Big Boss 14 that has garnered 1.5 billion viewing minutes.
  1. Digital Ad volume grew 32% in Jul-Sep’20 as compared to the Apr-Jun’20- TAM AdEx
  1. Advertising volume on TV has seen the highest surge in the week of 30th October since 2015, telecasted over 38.7 million seconds of Ad volumes. 
  1. Top 5 IPL advertisers of the week 43rd (24th – 30th Oct): Dream11, Amazon.in, Kamla Pasand Pan Masala, Samsung Galaxy S20 FE, Disney+Hotstar VIP. 
  1. BARC- Top 5 advertisers of week 43rd (24th – 30th Oct): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Wipro LTD. 
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 42nd (17th- 23rd OCT)- 
  •    Pay–  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, ZEE TV
  •    Free– Star Utsav, Zee Anmol, Dangal,  Colors Rishtey, Sony Pal
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