Headlines: Top Media Ad News in India for the Week (29th Sep- 5th Oct)

top marketing news of the week in India

  1. Enterr10 Television increases its regional footprint with Dangal Kannada, the channel is available across DTH and local cable networks. 
  1. KPMG released its media and entertainment report- “A year off-script: Time for resilience”. According to the report- 
  • Indian ad spend is set to witness a drop of 20% in FY21. 
  1. Kantar in collaboration with VTION has released a report on audio OTT consumption. According to the report- 
  • 20.7 million people have tuned into the audio OTT platform in August 2020. 
  1. Elara Capital has launched a new report on the GEC genre. According to the report- 
  • The GEC genre which was down 60- 65% in terms of pricing during April-May for the TV industry, has seen a sharp recovery and is down a mere 25-30%. 
  1. BARC and Nielsen has released a full analysis of the 1st week of the IPL 2020. According to the report- 
  • Star India witnessed a 15% growth in viewership and 21% growth in Impressions. 
  • 269 mn viewers watched IPL in its opening week.
  1. An independent OTT platform just for Malayalam content has been launched, the app is called “Koode”
  1. Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 30th-33th- RAM Ratings. 
  1. Top 5 advertisers on IPL in the first week (19th-26th Sep): INTL Cricket Council, PhonePe, Kamla Pasand Pan Masala, Dream11.com, Samsung Galaxy Note.
  1. BARC- Top 5 advertisers of week 38th  (19th-25th Sep): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Colgate Palmolive Ltd. 
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 38th  (19th-25th Sep)- 
  • Pay–  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, Star Vijay
  • Free– Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey
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