- Republic Media Network launched its Hindi news digital platform – bharat.republicworld.com.
- Zenith, the ROI agency of Publicis Media, launched a new video entertainment report. According to the report-
- OTT in India will witness an almost 24% increase in ad spends in FY21 and 34% in FY22 over FY20.
- Ad spends on TV will witness an increase of 4% in FY21 and 9% in FY22 over FY20.
- Taboola Newsroom launched a new feature for publishers that uses machine learning to identify which users are more likely to subscribe and also allows publishers to target the same for better engagement.
- IPL 13 has registered 7 bn viewing mins for the first 41 matches which is 28% higher as compared to IPL 12 (which garnered 5.5 bn viewing min in the first 44 matches)
- ME TV, an Indo-Australian broadcasting company, has launched a multi-lingual OTT platform ME World. The users will be able to watch content and can also book tickets for the events to be held in their locality.
- Instagram launched a new feature which will allow users to find people with Facebook accounts and message them on Instagram, with additional controls.
- Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 35th- 38th- RAM Ratings.
- BARC- Top 5 advertisers of week 42nd (17th- 23rd OCT): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Amazon Online India PVT Ltd.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 42nd (17th- 23rd OCT)-
- Pay– Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, ZEE TV
- Free– Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal
