Headlines: Top Media Ad News in India for the Week (26th Oct- 2nd Nov)

top marketing news headlines of the day in India

  1. Republic Media Network launched its Hindi news digital platform – bharat.republicworld.com. 
  1. Zenith, the ROI agency of Publicis Media, launched a new video entertainment report. According to the report- 
  • OTT in India will witness an almost 24% increase in ad spends in FY21 and 34% in FY22 over FY20. 
  • Ad spends on TV will witness an increase of 4% in FY21 and 9% in FY22 over FY20. 
  1. Taboola Newsroom launched a new feature for publishers that uses machine learning to identify which users are more likely to subscribe and also allows publishers to target the same for better engagement. 
  1. IPL 13 has registered 7 bn viewing mins for the first 41 matches which is 28% higher as compared to IPL 12 (which garnered 5.5 bn viewing min in the first 44 matches)
  1. ME TV, an Indo-Australian broadcasting company, has launched a multi-lingual OTT platform ME World. The users will be able to watch content and can also book tickets for the events to be held in their locality. 
  1. Instagram launched a new feature which will allow users to find people with Facebook accounts and message them on Instagram, with additional controls. 
  1. Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 35th- 38th- RAM Ratings. 
  1. BARC- Top 5 advertisers of week 42nd (17th- 23rd OCT): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Amazon Online India PVT Ltd. 
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 42nd (17th- 23rd OCT)- 
  • Pay–  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, ZEE TV
  • Free– Star Utsav, Zee Anmol, Dangal,  Colors Rishtey, Sony Pal
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