Headlines: Top Media Ad News in India for the Week (24th- 30th Nov)

  1. TV9 Network announced the launch of TV9 Bangla- a news channel for the Bengal market and its digital version. (http://tv9bangla.com/)
  1. Instagram launched a new feature that will allow advertisers to build sponsored ads from the user accounts. The ads will be regular posts with a paid partnership tag. 
  1. Kantar has released a new study called “Global Business Compass” to understand the business’ take on rebound and recovery across industries. According to the report- 
  • 61% of the companies had reduced their marketing spend by an average of 36.7% in 2020. 
  • 69% of businesses expect to end the second half of 2020 in decline. 
  • 27% of respondents expect their business to take as long as two years to fully recover from the COVID crisis.
  1. HuffPost India has shut its India operations. 
  1. The share of ads featuring sports celebrities has gone up to 17% in IPL 2020 from 14% in IPL 2019- BARC
  1. TV ad volume increased by 19% during the festive season in 2020 as compared to 2019- TAM AdEx. 
  1. YouTube has launched an audio-only ad format for advertisers to target music and podcast listeners.
  1. Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 39-42. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.
  1. BARC- Top 5 Hindi Movies advertisers for week 46 (14th-20th Nov): Close Up Ever Fresh, LUX Toilet Soap, Sting Energy Drink, Click Plus Shampoo, Dove Cream Bathing Bar. 
  1. BARC- Top 5 advertisers of week 46 (14th-20th Nov): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Godrej Consumer Products, ITC LTD, Cadbury India. 
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 46 (14th-20th Nov)- 
  • Pay–   Sun TV, Star Maa, Star Plus, Star Vijay, ZEE TV
  • Free– Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dhinchaak
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