- TV9 Network announced the launch of TV9 Bangla- a news channel for the Bengal market and its digital version. (http://tv9bangla.com/)
- Instagram launched a new feature that will allow advertisers to build sponsored ads from the user accounts. The ads will be regular posts with a paid partnership tag.
- Kantar has released a new study called “Global Business Compass” to understand the business’ take on rebound and recovery across industries. According to the report-
- 61% of the companies had reduced their marketing spend by an average of 36.7% in 2020.
- 69% of businesses expect to end the second half of 2020 in decline.
- 27% of respondents expect their business to take as long as two years to fully recover from the COVID crisis.
- HuffPost India has shut its India operations.
- The share of ads featuring sports celebrities has gone up to 17% in IPL 2020 from 14% in IPL 2019- BARC
- TV ad volume increased by 19% during the festive season in 2020 as compared to 2019- TAM AdEx.
- YouTube has launched an audio-only ad format for advertisers to target music and podcast listeners.
- Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 39-42. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.
- BARC- Top 5 Hindi Movies advertisers for week 46 (14th-20th Nov): Close Up Ever Fresh, LUX Toilet Soap, Sting Energy Drink, Click Plus Shampoo, Dove Cream Bathing Bar.
- BARC- Top 5 advertisers of week 46 (14th-20th Nov): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Godrej Consumer Products, ITC LTD, Cadbury India.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 46 (14th-20th Nov)-
- Pay– Sun TV, Star Maa, Star Plus, Star Vijay, ZEE TV
- Free– Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dhinchaak
