Headlines: Top Media Ad News in India for the Week (1st March- 7th March)

  1. According to BARC India, ad volumes have grown by 34% in the second half of 2020. The data was revealed in the television measurement company’s third yearbook called ‘The Year After Two Thousand & Nineteen’.
  2. According to Crisil’s report, Indian media, entertainment sector saw 27 pc revenue growth in FY22. The pandemic accelerated adoption of over-the-top (OTT) platforms, online gaming, e-commerce, e-learning, e-papers and online news platforms.
  3. More than 80% marketers have limited understanding of customer lifetime value: CMO Council. The research provides insights on how to define, measure and track customer lifetime value for strategic growth and profitability
  4. DHL signs first ever cricket sponsorship deal with MI. The logistics company has come onboard as the team’s official logistics and principal sponsor
  5. Dentsu International has launched the consumer vision research report, ‘The Age of Inclusive Intelligence’. The report charts the long-term consumer trends that will shape the next decade.
  6. RAM Ratings for Week 1’21-Week 4’21: Fever FM tops in Mumbai, Delhi. Radio City and Big FM took the lead in Bangalore while Radio Mirchi topped in Kolkata.
  7. BARC top 5 advertisers of the week 8 (20th Feb- 26th Feb 2021) are – Hindustan Lever LTD, Reckitt Benckiser, ITC LTD, Godrej Consumer Products, Cadburys India LTD
  8. According to BARC weekly data, the following were the top 5 free and paid TV channels in week 8 (20th Feb – 26th Feb 2021) –

Paid– STAR Plus, Sun TV, STAR Maa, STAR Vijay, Colours. 

Free– Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey.

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