Headlines: Top Media Ad News in India for the Week (19th-26th Oct)

top media news of the week

  1. India’s OTT market to be the 6th largest market in the world while growing at 30.7% CAGR from $708mn in 2019 to $2.7bn in 2024 (Source- PWC’s Global Entertainment and media outlook 2020-2024.) 
  1. Hindi news channel Aaj-Tak has entered the Bengal market with a launch of its digital extension- bangla.aajtak.in. 
  1. Truecaller introduces 3 new major features- Call Reason, Schedule SMS, & SMS Translate. Call Reason will enable users to set a reason for their call before making the call. 
  1. Mediasmart, a self-serve mobile programmatic platform, has launched its audience targeting & household sync technology on the connected TV. This will enable brands to sync Connected TV ads with the other connected devices in the same households. 
  1. Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 34th- 37th- RAM Ratings. 
  1. BARC- Top 5 advertisers of week 41st (10th- 18th OCT): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Amazon Online India PVT Ltd, Godrej Consumer Products. 
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 41st (10th- 18th OCT)- 
  • Pay–  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, Colors
  • Free– Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal
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