- India’s OTT market to be the 6th largest market in the world while growing at 30.7% CAGR from $708mn in 2019 to $2.7bn in 2024 (Source- PWC’s Global Entertainment and media outlook 2020-2024.)
- Hindi news channel Aaj-Tak has entered the Bengal market with a launch of its digital extension- bangla.aajtak.in.
- Truecaller introduces 3 new major features- Call Reason, Schedule SMS, & SMS Translate. Call Reason will enable users to set a reason for their call before making the call.
- Mediasmart, a self-serve mobile programmatic platform, has launched its audience targeting & household sync technology on the connected TV. This will enable brands to sync Connected TV ads with the other connected devices in the same households.
- Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 34th- 37th- RAM Ratings.
- BARC- Top 5 advertisers of week 41st (10th- 18th OCT): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Amazon Online India PVT Ltd, Godrej Consumer Products.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 41st (10th- 18th OCT)-
- Pay– Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, Colors
- Free– Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal
