Headlines: Top Media Ad News in India for the Week (12th – 19th Oct)

top marketing headlines of the day

  1. TAM released a new report “TAM Sports IPL 2020 Report”. According to the report: 
  • 8% growth registered in Avg. Ad volumes during 13th season of IPL compared to IPL 12
  • During 22 days of IPL 13, ad volumes in the Sports genre spiked by nearly 3 times compared to 28th Aug- 18th Sep 2020 
  • 5 of the top 10 categories were E-commerce with a 35% share of IPL 13 advertising 
  1. Fever FM launched a Progressive Web App- Fevernetwork.FM. The web app will give the listeners the chance to interact with the brand in real-time and get exclusive deals and prizes. 
  1. BARC India will cease publishing the weekly individual ratings of all “news” channels. This exercise is being done to improve their statistical robustness. 
  1. Warner Media International has decided to discontinue “HBO SD & HD” from India and Pakistan, and WB movie channels from India, Pakistan, Bangladesh, and Maldives from December 15, 2020.
  1. Zee Entertainment has launched a Marathi music channel- Zee Vajwa. 
  1. The average print ad volumes per day saw an increase of 5.7 times in August 2020 compared to the numbers in April 2020. 
  1. Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 32nd- 35th week- RAM Ratings. 
  1. BARC- Top 5 advertisers of week 40th (3rd-9th OCT): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, Cadbury India LTD, Godrej Consumer Products, ITC Ltd. 
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 40th (3rd-9th OCT)- 
  • Pay–  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, Colors
  • Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal
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