- The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings:
- Digital is the top preferred media for advertising across all business categories. 79% respondents are planning to include digital in their media planning in 2021.
- 60% respondents across categories want to advertise on more than one media.
- These are the top challenges faced by advertisers across different media:
- Television & Radio: Rates Discovery
- Print & OOH: Measurement
- Digital: Planning
- Media Partners Asia has published a report India Online Video & Broadband Distribution 2021 which highlights the following:
- India’s online video industry is estimated to have generated USD 1.4 Billion revenue in the year 2020 with 64% contribution from advertising and rest by subscription.
- The top 5 platforms- YouTube, Disney+Hotstar, Netflix, Amazon Prime Video & Facebook accounted for ~85% of the total revenue.
- TV9 Network has launched TV9 Bangla, a news channel to cater Bengali consumers.
- App Annie has released a new report “State of Mobile 2021”. A few highlights of the report:
- In India, the app store downloads stood at 24.270 bn while time spent on apps was 4.6 hours/ per day in 2020.
- Online dating app Tinder and video streaming platform Disney+ Hotstar were the top apps of 2020 in India in terms of consumer spending.
- The hours spent on video streaming apps in India jumped to 47.21 bn hours in Q4 from 38.66 bn hours in Q1 in 2020.
- The mobile ad spend grew to $240 bn in 2020 and aiming to reach $290 bn in 2021.
- The music genre witnessed a 2.8 times rise in ad volumes in Q4’20 as compared to Q2’20. Hindi and Tamil music were the top 2 subgenres in 2020.
- Dentsu International has launched a global commerce unit “Total Commerce” in India. The unit aims at providing solutions by uniting all of the conglomerate’s commerce capabilities under a single platform.
- TeenPatti witnessed a growth of 800% in paying users in 2020. The company also expects the user base to touch 700mn user base in India by 2022.
- Evening and early night prime-time-slots- both on weekdays and as well as weekends seems to be the peak reaffic time slots on audio OTT platforms in India. Kantar & VITON.
- BARC- Top 5 advertisers of week 1 (2nd – 8th Jan 2021): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Cadbury India, Brooke Bond Lipton India, ITC Ltd.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 1 (2nd – 8th Jan 2021)-
- Pay– Sun TV, STAR Plus, STAR Maa, STAR Vijay, Colors.
- Free– Star Utsav, Zee Anmol, Sony Pal, Dhinchaak, Colors Rishtey.
