Media News: When an E-commerce platform also becomes the leading Online Ad Platform

Flipkart-Hotstar Deal News

Flipkart is again in news for last few weeks and this time it is not related to e-commerce. Surprised? According to recent news reports, Flipkart is the third largest platform in terms of revenue generation through online advertising, Google and Facebook being at first and second position respectively.  Being one of the biggest e-commerce platforms in India, Flipkart presents the brands with an opportunity to be discovered by the audience and purchased at the same place.

In another news, Flipkart and Amazon both have diverted more than 30% of their ad spends from Google to other platforms. As per the reports, this move is in anticipation of Google entering the Indian e-commerce market later this year. Now, the latest news is that Flipkart is collaborating with Star Networks’ digital streaming platform Hotstar to launch Shopper Audience Network. Hotstar is already popular among advertisers for its large user base and video advertising platform. On the face of it, the deal seems to be a win-win situation for the advertisers. Interestingly, this is not the first time Flipkart and Hotstar have come together. Last year, to challenge the Amazon Prime combo deal of Amazon Prime Videos subscription and free delivery, Flipkart too offered Festive Pass that offered a discounted subscription of Hotstar and Gaana.

Let’s have a look at some of the basic features of Flipkart Shopper Audience Network Advertising:

Flipkart Hotstar Deal

To know more about the new product, please visit https://brands.flipkart.com/product/flipkart-shopper-audience/

To know more about Flipkart advertising and Flipkart Advertising rates, visit our website: https://themediaant.com/digital/flipkart-website-advertising

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