Five Ways to Promote Your Event This Festive Season

862553886

The festive season is around the corner and so is the season of merry-making and extravaganza. People are ready to shell out extra money to spend memorable time with their friends and family. Apart from shopping and eating out, people look forward to various events like Dandiya Night, Diwali Mela, etc. to come out of their house and become a part of a bigger group.

480651527 1024X1024

If you are looking for ideas to :

  • Promote Dandiya/Garba or Navaratri Events
  • Promote Diwali Melas or other Deepawali Events
  • Promote Christmas Events
  • Promote New Year Parties or Events

Read on this article to know ways to promote your event at a hyperlocal or city level.

Five ways to promote your event

If you are planning an event around the festive season, read on to know 5 ways to promote your event in the city.

108347794 1024X10241. Online Advertising

Advertising online on Google, Facebook, Instagram and other publishers sites.

Why Online Advertising?  There is a significant surge in online activity during festive season owing to sales and heavy discounts offered by e-commerce sites. Online advertising provides the advertisers tools to target the festive shoppers with precision at low cost. Online advertising is highly recommendable for event promotion.

Best For: Both for City and Hyperlocal level targeting

Minimum Budget for a Week’s Promotion*: INR 10,000

Check Rates

144459801 1024X10242. Radio Advertising

Advertising through local radio channels

Why Radio Advertising? With increasing traffic on roads and better quality programmes on radio channels, people spend considerable time every day listening to the radio while commuting, working, shopping etc. According to the latest research, over 65% of Indians listen to radio every day. Apart from songs, radio channels are the source of information about local events, news, traffic, and weather.

Best For: City Level Targeting

Minimum Budget for a Week’s Promotion*: INR 10,000

Check Rates

501287264 1024X1024

3. In-Transit Advertising

Advertising on buses, cabs, autos, trains, etc.

Why In-Transit Advertising? An average Indian travels 35 km per day. Hence, in-transit advertising makes a good option for event promotion. In the case of buses, metro and local trains, route targeting can be used to promote in certain areas of the city.

Best For: Both for city and hyperlocal targeting

Minimum Budget for a Month’s Promotion*: Variable (Kindly contact us for more details)

Check Rates

157771826 1024X1024

4. Cinema Advertising

Advertising on Cinema Hall Screens

Why Cinema Advertising? Cinema Halls see a surge during Festive Season due to blockbuster releases and holidays. Hence, people visiting cinema halls are already a part of your target group. Cinema Halls are a good medium to reach out to your target audience in a non-distractive environment.

Best For: Hyperlocal level targeting

Minimum Budget for a Week’s Promotion*: INR 5,000

Check Rates

459231227 1024X1024

5. Newspaper Inserts

Advertising pamphlets to be distributed along with newspapers

Why Newspaper Inserts? Distributed along with newspapers, these pamphlets find a way to offices and homes. This option can also be used to target a particular locality or area.

Best For: Hyperlocal level targeting

Minimum Budget for a Week’s Promotion*: Variable (Kindly contact us for details)

Check Rates

Confused regarding the best medium? Write to us for a free consultation at Help@TheMediaAnt.Com

 

 

* Figures quoted are indicative. The cost would vary on the basis of location, inventory and availability. Kindly contact us for further details.

 

 

 

 

Was this article helpful?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.