Common questions about radio advertising campaign execution

After the successful launch of the Radio Advertising campaign, here are some of the frequently asked questions we get from our clients. 

1. How do I know my campaign has started? 

A mail confirmation will be shared with the client once the campaign is live.

2. Can I know the timing of my ads when they are played? 

Yes, the spot/log timings will be shared with the client on a daily basis. The same will be shared between 9 a.m. and 1 p.m. depending on the station.

3. What freebies do I get? 

If the campaign value is more than Rs. 1 lakh we can give the client value ads. On most stations, we can schedule 1 or 2 RJ Mentions per day and 2 Sponsorship Tags per day.

4. How do I know my ad has been played? 

After the campaign is over a Broadcast Certificate will be shared with the client with the exact spot timings. This is generated at the end of the month.

5. How do I know my freebies have been played? 

A maximum of 2-3 recordings will be shared based on the duration and value of the campaign. As these are properties are given free of cost, we do not have any control over the time band and can only share so many recordings for the client’s reference.

6. When will I get the recordings?

If the campaign duration is less than 2 weeks, only 1 recording will be shared within the first week of the campaign. If the campaign duration is more than 2 weeks, 2 recordings will be shared. One within the first week of the campaign and the second towards the end of the campaign.

If you have further queries, send us an email at help@themediaaant.com

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