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Category: Top-Rated

Events/Season, Reports, Top-Rated

Covid-19 Effect on Indian advertising: Post-Lockdown state of Indian Advertising

Posted on October 26, 2020December 3, 2020 Author Arpita

In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…

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Series, Top-Rated, TV, TV Advertising

TV Advertising for first-time advertisers Part 3: Data-driven Television Campaign Planning

Posted on August 2, 2020December 3, 2020 Author Arpita
TV Advertising for first time advertisers Part 3: Data-driven Television Campaign Planning

In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…

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Series, Top-Rated, TV, TV Advertising

TV Advertising for first-time advertisers Part 2: TV Campaign Measurement Terms Explained

Posted on July 15, 2020December 3, 2020 Author Arpita

In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…

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News/Reports, Opinion/Trends, Series, Top-Rated, TV

TV Advertising for first-time advertisers Part 1: TV Advertising Facts and Figures

Posted on July 9, 2020December 3, 2020 Author Arpita
TV advertising guide for first time users

Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…

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Opinion/Trends, Top-Rated

Advertising after lockdown: Where would advertisers’ money go?

Posted on April 28, 2020December 3, 2020 Author Arpita
Advertising after lockdown

The entire country is under lockdown. Key activities like manufacturing, transport, logistics, and traveling have faced major restrictions. One of the worst affected is media…

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News/Reports, Reports, Reports, Top-Rated

What do Industry Reports say about Indian advertising industry performance in 2019? Part 1

Posted on March 26, 2020December 3, 2020 Author Arpita
What do Industry Reports say about Indian advertising industry performance in 2019? Part 1

Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…

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Cities, Media Planning, Top-Rated

How to advertise your business in Delhi? Here’s a complete guide.

Posted on March 17, 2020December 3, 2020 Author Arpita

This article spans across 5 pages. Please use the page index at the bottom of the page to navigate to the next pages. Introduction In…

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Cities, Top-Rated

How to advertise your business in Mumbai? Here’s a complete guide

Posted on February 13, 2020December 3, 2020 Author admin
A complete guide to advertising in Mumbai

This article spans across 5 pages. Please use the page index at the bottom of the page to navigate to the next pages. Introduction In…

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Events, Events/Seasons, IPL, Series, Top-Rated

A Complete Guide To Advertising in IPL Cricket 2020 on Hotstar App (Updated Aug 2020)

Posted on February 12, 2020December 3, 2020 Author admin
IPL 2020 advertising on Hotstar

What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…

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Cities, Top-Rated

How to advertise your business in Bangalore? Here’s a complete guide.

Posted on January 23, 2020December 3, 2020 Author Arpita
Advertising in Bangalore

This article spans across 5 pages. Please use the page index at the bottom of the page to navigate to the next pages. Introduction In…

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