Media News: When an E-commerce platform also becomes the leading Online Ad Platform
Flipkart is again in news for last few weeks and this time it is not related to e-commerce. Surprised? According to recent news reports, Flipkart…
Category: News/Reports
Media News: No Ads allowed on side bus panels of BMTC
July onwards, BMTC has banned placing ads on the side bus panels of 3500+ non AC buses of Bangalore. To read more about it, click…
TV Advertising in India: 8 secrets to hit the jackpot with the Indian youth
TV Advertising in India remains one of the most popular and preferred media options, thanks to the penetration and reach of television. Even with the…
IRS 2017 Topline
IRS 2017 that came out in early January 2018 is cheer for entire marketing and advertising community with media consumption bucking international trend and growing…
Cinema Goers Like Local Ads
Going to the cinema is about more than just the film and adverts are seen by many as integral to the cinematic experience. Over half…