Media Trivia: Digital Consumption in India
Category: News/Reports
Media Trivia: Best Apps for Advertising in India
Trigger Warning: This quiz might be the toughest quiz on advertising till date. The facts you would learn today would help you win over any colleague…
Google Search Advertising insights for Small Businesses
This is the second part of the article we published in May about Advertising Insights from Google Year in Search Report India 2018 Google Search Advertising…
4 Advertising Insights to take from Google Year in Search Report India 2018
Summary: Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis about the…
Are you leaving out Gen X from your digital advertising campaigns? Think Again.
Gen X or Generation X basically refers to people born from the early to mid-1960s to late 1970s to early 1980s. Currently, they form the…
Handset Targeting: 5 things you should know before planning a mobile campaign
Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…
Some Fascinating Facts about Media & Advertising in 2018
2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…
Facebook Advertising in the Time of Stories
Summary Apart from being the most widely used social media platform, Facebook is also one of the most popular digital advertising platforms. In this post,…
Outdoor Advertising Ban in Bangalore: Banned Plastic cannot be used for advertising on Public Transport Vehicles
Also Read: https://blog.themediaant.com/with-hoardings-dead-this-is-how-advertisers-can-reach-out-to-their-audience https://blog.themediaant.com/take-your-outdoor-advertising-in-bangalore-to-next-level-with-these-innovation-ideas In a recent announcement, the Karnataka High Court stated that public transport vehicles like buses including BMTC buses and autos would…
With Hoardings Dead in Bengaluru, This is How Advertisers can Reach out to Their Audience
August 2018 was a bad month for advertisers and Outdoor Advertising vendors with Bruhat Bengaluru Mahanagara Palike (BBMP) placing a blanket ban over using public…