Ad Buying Made Easy
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…
1. 104.8 Ishq launched a new show “Ishq Auto Adda” with RJ Sarthak. The first show was aired on 20th Feb 2020. 2. Audio Streaming…
1. According to News Publishers’ (WAN IFRA) latest edition of World Press Trends- 2019 Report, Dainik Bhaskar has become the world’s 3rd largest circulated newspaper. …
Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…
Hotstar has recently released India Watch Report 2019. We have compiled a list of facts that would help advertisers understand the audience’s preference for Hotstar…
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
Diwali is not just a festival. It means many things to people- lights, celebrations, meeting family and friends, good food, buying expensive items like gold…
Moment marketing is here to stay! Piggybacking on viral topics, brands create funny and share-worthy content to attract and engage their audience. It’s easy to…