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Category: News/Reports

Events/Season, Reports, Top-Rated

Covid-19 Effect on Indian advertising: Post-Lockdown state of Indian Advertising

Posted on October 26, 2020December 3, 2020 Author Arpita

In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…

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News/Reports, Opinion/Trends, Series, Top-Rated, TV

TV Advertising for first-time advertisers Part 1: TV Advertising Facts and Figures

Posted on July 9, 2020December 3, 2020 Author Arpita
TV advertising guide for first time users

Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…

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News/Reports, Reports, Reports, Top-Rated

What do Industry Reports say about Indian advertising industry performance in 2019? Part 1

Posted on March 26, 2020December 3, 2020 Author Arpita
What do Industry Reports say about Indian advertising industry performance in 2019? Part 1

Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…

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Media Quiz and News, News/Reports, Top News Headlines

Headlines: Top Media News in India of the Week (21st- 28th Feb )

Posted on February 28, 2020February 28, 2020 Author Aastha Tiwari
Top media news of the week - 7th 2020

1. 104.8 Ishq launched a new show “Ishq Auto Adda” with RJ Sarthak. The first show was aired on 20th Feb 2020.  2. Audio Streaming…

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Media Quiz and News, News/Reports, Top News Headlines

Headlines: Top Media News in India of the Week (14th-21st Feb )

Posted on February 21, 2020February 28, 2020 Author Aastha Tiwari
Top 10 media news of the 6th Week in India

1. According to News Publishers’ (WAN IFRA) latest edition of World Press Trends- 2019 Report, Dainik Bhaskar has become the world’s 3rd largest circulated newspaper. …

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News/Reports

Is advertising on online news platforms a good idea?

Posted on January 22, 2020January 22, 2020 Author admin
Online news consumption in India

Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…

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News/Reports

Hotstar Advertising: 9 interesting facts about Hotstar

Posted on December 16, 2019December 18, 2019 Author Arpita
Hotstar Advertising

Hotstar has recently released India Watch Report 2019. We have compiled a list of facts that would help advertisers understand the audience’s preference for Hotstar…

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News/Reports, Reports, Reports, Top-Rated

This is why you should prioritize Video OTT Advertising in 2020

Posted on December 4, 2019December 3, 2020 Author Arpita
Online video advertising

Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…

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News/Reports, Trivia

Media Trivia: Popular Diwali Ads 2019

Posted on October 30, 2019October 31, 2019 Author admin
Diwali Ads 2019

Diwali is not just a festival. It means many things to people- lights, celebrations, meeting family and friends, good food, buying expensive items like gold…

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News/Reports, Trivia

Media Trivia: Moment Marketing in India

Posted on October 4, 2019October 4, 2019 Author admin
Moment Marketing in India

Moment marketing is here to stay! Piggybacking on viral topics, brands create funny and share-worthy content to attract and engage their audience. It’s easy to…

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