Headlines: Top Media Ad News in India for the Week (Date : 12th April- 18th April 2021)
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
Category: News/Reports
Covid-19 Effect on Indian advertising: Post-Lockdown state of Indian Advertising
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…
TV Advertising for first-time advertisers Part 1: TV Advertising Facts and Figures
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
What do Industry Reports say about Indian advertising industry performance in 2019? Part 1
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…
Headlines: Top Media News in India of the Week (21st- 28th Feb )
1. 104.8 Ishq launched a new show “Ishq Auto Adda” with RJ Sarthak. The first show was aired on 20th Feb 2020. 2. Audio Streaming…
Headlines: Top Media News in India of the Week (14th-21st Feb )
1. According to News Publishers’ (WAN IFRA) latest edition of World Press Trends- 2019 Report, Dainik Bhaskar has become the world’s 3rd largest circulated newspaper. …
Is advertising on online news platforms a good idea?
Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…
Hotstar Advertising: 9 interesting facts about Hotstar
Hotstar has recently released India Watch Report 2019. We have compiled a list of facts that would help advertisers understand the audience’s preference for Hotstar…
This is why you should prioritize Video OTT Advertising in 2020
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
Media Trivia: Popular Diwali Ads 2019
Diwali is not just a festival. It means many things to people- lights, celebrations, meeting family and friends, good food, buying expensive items like gold…