Case Study: How this marketing/sales software used inflight magazines to target Business-Professionals

Leadsquared is a marketing automation and CRM software that helps businesses capture, manage, and nurture leads. 

Campaign Objective

Brand awareness 

Target Audience

• Business-class people 

Geography

All India

Challenge

Finding the right media to reach out to the wider set of premium audiences.  

Approach

Target the business-professionals who could use the marketing automation and CRM software to generate leads for their businesses. Some of the professionals who fit in are: 

• Business Owners 
• Marketing Leads
• Sales Leads 

Solution 

The challenge was to select the media which reaches out to the wider set of premium-audience; working professionals or business owners. 

One such powerful media to fulfill the requirement is: 

Inflight Magazines

Inflight Magazines are the magazines that are kept on the setback pouch of the airplane seats. 

The inflight magazine is one such media which has a global and higher reach to the business-professionals. 

Since the internet doesn’t work on flights, people often seek ways to keep themselves entertained and inflight magazines often fill the gap which makes advertising in inflight magazines highly effective and captivating for advertisers. 

Inflight Magazines selected for the campaign: 

Vistara, Travel 360, Go Getter, Spiceroute. 

We chose those inflight campaigns because of their higher reach and reasonable price. 

Media Option

Thick page with tab- Thick page in a magazine with a tab is one of the undoubtedly gives more consideration to the brands

Campaign Execution

This brand came up with informative magazine design showing their product features and it’s testimonials.

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Check out the link to know more about Inflight Magazines in India

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