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Author: Aastha Tiwari

Media Quiz and News, Top News Headlines

Headlines: Top Media Ad News in India for the Week (12th- 18th Jan)

Posted on January 18, 2021January 18, 2021 Author Aastha Tiwari

The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings: Digital is the top preferred media for…

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Media Quiz and News, Top News Headlines

Headlines: Top Media Ad News in India for the Week (4th – 11th Jan)

Posted on January 11, 2021January 11, 2021 Author Aastha Tiwari

The movie genre witnessed a growth of 11% in ad volumes in 2020 compared to 2019, contributing the highest share of 23% to overall TV…

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Media Quiz and News, Top News Headlines

Headlines: Top Media Ad News in India for the Week (28th Dec- 4th Jan)

Posted on January 4, 2021January 4, 2021 Author Aastha Tiwari

71 percent of Gen Zers say they want ads to have more diversity- a study by Amazon Alexa.  40% market share of TikTok has been…

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Media Quiz and News, Top News Headlines

Headlines: Top Media Ad News in India for the Week (22nd-28th Dec)

Posted on December 28, 2020December 28, 2020 Author Aastha Tiwari

BCCI to add two new teams in IPL 2022, which will result in increased number of matches and number of days.  Ad volume on TV…

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Media Quiz and News, Top News Headlines

Headlines: Top Media Ad News in India for the Week (15-21st Dec)

Posted on December 21, 2020December 21, 2020 Author Aastha Tiwari

The car transportation category in India saw an increase of 74% in unique visitors between April’20-Oct’20, yet the reach is still down by 40% compared…

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Media Quiz and News, Top News Headlines

Headlines: Top Media Ad News in India for the Week (8-14th Dec)

Posted on December 14, 2020December 14, 2020 Author Aastha Tiwari

Hero Indian Super League (ISL) 2020-21 has witnessed a growth of 8% in viewership (garnered 3.42 billion viewing minutes) in the opening week as compared…

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Media Quiz and News, Top News Headlines

Headlines: Top Media Ad News in India for the Week (1st-7th Dec)

Posted on December 7, 2020December 7, 2020 Author Aastha Tiwari
top media ad news of the week in India

Times Group will be shutting the publication of its tabloid newspaper Mirror in Pune and relaunching Mumbai Mirror as weekly.  The Ministry of Information and…

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Case Studies, Online Games

Case Study: How Adda52 Used Regional Digital News Platforms To Increase The Sign-Ups

Posted on December 2, 2020December 2, 2020 Author Aastha Tiwari
adda 52 case study

The Product  Adda 52 is one of India’s largest online gaming platform to play poker with a userbase of over 2.5 million. The platform offers…

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Media Quiz and News, Top News Headlines

Headlines: Top Media Ad News in India for the Week (24th- 30th Nov)

Posted on November 30, 2020November 30, 2020 Author Aastha Tiwari

TV9 Network announced the launch of TV9 Bangla- a news channel for the Bengal market and its digital version. (http://tv9bangla.com/) Instagram launched a new feature…

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Case Studies, FMCG

Case Study: How Havmor leveraged Digital Medium to increase its brand awareness

Posted on November 24, 2020November 24, 2020 Author Aastha Tiwari
havmor case study

The Product  Established in the year 1945, Havmor is one of the largest ice-cream brands in India.  Havmor is especially known for its various unique…

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