Headlines: Top Media Ad News in India for the Week (12th- 18th Jan)
The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings: Digital is the top preferred media for…
Author: Aastha Tiwari
Headlines: Top Media Ad News in India for the Week (4th – 11th Jan)
The movie genre witnessed a growth of 11% in ad volumes in 2020 compared to 2019, contributing the highest share of 23% to overall TV…
Headlines: Top Media Ad News in India for the Week (28th Dec- 4th Jan)
71 percent of Gen Zers say they want ads to have more diversity- a study by Amazon Alexa. 40% market share of TikTok has been…
Headlines: Top Media Ad News in India for the Week (22nd-28th Dec)
BCCI to add two new teams in IPL 2022, which will result in increased number of matches and number of days. Ad volume on TV…
Headlines: Top Media Ad News in India for the Week (15-21st Dec)
The car transportation category in India saw an increase of 74% in unique visitors between April’20-Oct’20, yet the reach is still down by 40% compared…
Headlines: Top Media Ad News in India for the Week (8-14th Dec)
Hero Indian Super League (ISL) 2020-21 has witnessed a growth of 8% in viewership (garnered 3.42 billion viewing minutes) in the opening week as compared…
Headlines: Top Media Ad News in India for the Week (1st-7th Dec)
Times Group will be shutting the publication of its tabloid newspaper Mirror in Pune and relaunching Mumbai Mirror as weekly. The Ministry of Information and…
Case Study: How Adda52 Used Regional Digital News Platforms To Increase The Sign-Ups
The Product Adda 52 is one of India’s largest online gaming platform to play poker with a userbase of over 2.5 million. The platform offers…
Headlines: Top Media Ad News in India for the Week (24th- 30th Nov)
TV9 Network announced the launch of TV9 Bangla- a news channel for the Bengal market and its digital version. (http://tv9bangla.com/) Instagram launched a new feature…
Case Study: How Havmor leveraged Digital Medium to increase its brand awareness
The Product Established in the year 1945, Havmor is one of the largest ice-cream brands in India. Havmor is especially known for its various unique…