Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis about the search behavior of India. This article is an attempt to comprehend the advertising insights behind these data points.
Following are 4 major insights from the Google Year in Search Report:
1. Non-metros driving the growth
The baton of digital growth in the country has shifted hands from the metro cities to the non-metro cities of India. From automobiles to financial services to beauty products and tourism, the majority of searches happen in non-metros.
Advertising Opportunity: This trend tells us one thing. There is a large group of audience that can be targeted using audience interest filters and there can be no better tools for this other than Google Advertising.
Check out our Google Advertising Options:
2. Video becoming the main source of entertainment & information
Whether it’s YouTube, Facebook or LinkedIn, the video has become the primary source of entertainment, education, and information. It has been seen that video advertising not only results in better audience engagement but also brand recall.
Advertising Opportunity: Fortunately, India is witnessing a boom in terms of OTT platforms that have millions of monthly active users and advanced targeting options for advertising. Freemium or AVOD format is the most popular format for these platforms.
Check out our OTT platforms for video advertising:
- YouTube Advertising
- Hotststar Advertising
- Voot Advertising
- Sony Liv Advertising
- Zee5 Advertising
- Tik Tok Advertising
- Sun Nxt Advertising
- MX Player Advertising
- Eros Now Advertising
Also read: Video Advertising on OTT Platforms
3. When in India, speak the regional languages
Internet usage is not limited to English speaking elite anymore. Internet stalwarts like Google and Facebook have adapted to the diversity in culture and language in India. By supporting regional languages through interface and voice recognition, they have created a large set of audience using Internet through regional languages.
Advertising Opportunity: Majority of audience have shifted to news consumption digitally on the digital platforms of major publications. Advertising on these platforms would provide an opportunity to advertisers to connect to the regional language users.
Check out the most visited Regional Language Websites:
- Dailyhunt Advertising (Multiple Languages)
- Loksatta Advertising (Marathi)
- Daily Thanthi Advertising (Tamil)
- Mathrubhumi Advertising (Malayalam)
- Prajavani Advertising (Kannada)
- Dainik Bhaskar Advertising(Hindi)
- Eenadu Advertising (Telugu)
4. Tips for offline businesses to grow? Go online
Time is more precious than money now. Thanks to the popular and extensive campaigns run by Google, people save time by looking up for nearest stores, reviews, navigation etc before visiting.
Advertising Opportunity: The mantra to reach out to the maximum audience effectively is “omnichannel”- a combination of Hyperlocal offline and Hyperlocal online advertising options.
Check out our new Hyperlocal tool
Also, check out our online advertising options for locality-wise targeting:
Want to know which media options are best for your brand objective? Write to us at Help@TheMediaAnt.com.