What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet... Read more
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If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and... Read more
When suggested to opt for digital advertising, our clients often have the following common questions: What would be the size of... Read more
This article presents some valuable insights on viewership pattern of popular Indian OTT video platforms based on the report “Indian... Read more
This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads... Read more
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This is the second part of the article we published in May about Advertising Insights from... Read more
Summary: Google has recently published the report on 2018 Year in Search for India. The... Read more
Gen X or Generation X basically refers to people born from the early to mid-1960s... Read more
Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These... Read more