Whose Line Is It Anyway?
Media News: When an E-commerce platform also becomes the leading Online Ad Platform
Flipkart is again in news for last few weeks and this time it is not related to e-commerce. Surprised? According to recent news reports,…
How to do Local Promotions through Cinema Halls?
Local Promotions through Cinema Halls- Why is it a good option? Cinema Halls are a good option for local promotions because: Cost of advertising in…
Want to target Hindi-Speaking Rural Markets? Consider these FTA Channels
Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…
कैसे करें रेडियो पर विज्ञापन?
रेडियो विज्ञापन भारत में रेडियो का पदार्पण देश की आज़ादी से पहले हुआ था और आने वाले कई सालों तक रेडियो ही जनता का एकमात्र…
Get over Display Ads: Try Native Advertising
About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that…
Inflight Magazine Advertising: Myths Busted
About Inflight Magazines Inflight magazines are the magazines that are present in the seat back pouch in flights. They are available to each passenger for…
Radio: Who is Advertising and Who is Not
Abstract The following article contains an evaluation of data of the advertisement run on radio channels. It gives us insights about the product categories that…
IPL 2018 & FIFA 2018: What did we learn?
Abstract The following article contains an evaluation of TV viewership pattern for last 10 weeks. It gives us insights about how India watched television in…