According to TAM AdEx there has been a 55% surge in retail advertising on TV... Read more
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This quiz is based on the BARC India’s THINK Report titled ‘July ’21 Ad Volume Analysis’, which... Read more
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In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and... Read more
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in... Read more
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in... Read more
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents... Read more
The entire country is under lockdown. Key activities like manufacturing, transport, logistics, and traveling have faced major restrictions. One of... Read more
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear... Read more
This article spans across 5 pages. Please use the page index at the bottom of the page to navigate... Read more
This article spans across 5 pages. Please use the page index at the bottom of the page to navigate... Read more
What would we cover in this article? Following are the topics we would discuss in the article. You can skip... Read more
This article spans across 5 pages. Please use the page index at the bottom of the page to navigate... Read more