If Advertisements don’t catch the attention within seconds they are considered failed. To really stand out of the crowd, the ad has to be unique, something that makes you laugh, talks about it and make you watch twice. These following ads have exactly done that, The Media Ant’s picks for the 5 best TV ads of 2016 are an extremely varied collection, from comedy to drama and everything in between.
1. Under Armour, ‘Rule Yourself: Michael Phelps
This innovative ad is about exploring the rigors training of Michael Phelps before the Olympics begins. The finished spot was amazing, using darkness to effectively shed new light on one of the world’s biggest stars.
2. Nike, ‘Da Da Ding’
The Nike creative ad starring the ultimate squad of Indian women athletes (and other celebs) is to inspire girls in India to take up sports.
3. Kenzo, ‘My Mutant Brain’
The innovative ad – which Kenzo officials called an “electric film” – begins like any other perfume ad, with men and women dressed in fancy suits and dresses. But soon, a young woman leaves the luxurious ballroom and takes to the hallway. For three minutes, she kicks, punches, twitches, shakes and prances. When we think about perfume campaigns, we think about a pretty girl with a bottle. This clip is exactly the opposite, Its very multi-faceted and different; it takes the spectator at Cinema Theaters by surprise.
4. Morton Salt, ‘OK Go: The One Moment’
Ahead of Thanksgiving, Morton Salt partnered with ‘indie band OK Go’ to launch a time-bending Facebook music creative video which was filmed in just 4.2 seconds.
5. Apple Music, ‘Taylor vs. Treadmill’
The innovative ad opens with Taylor Swift preparing to work out on a treadmill, with an expression of dissatifaction to do cardio. However, once she gets going, she starts rapping away to Drake and Future’s “Jumpman,” arms flailing, and gets so carried away that she falls off the treadmill backwards and ends up face down on the gym floor.