Don’t you feel that impression through banners are hard to get, we feel that printed ad shares the same fate. Therefore if your ads is not eye catching and leave no impact, chances are it will be missed prone to be forgotten in no time. Brands need to find non traditional ways to grab the attention of the customer.
When you think of print advertising, you would think the category is void of innovative ideas, but that’s certainly not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads.
Most of these ads don’t just advertise the company or cause behind them, they also make an actual point. Without further ado, let’s take a look at 5 of the examples of Interactive advertising, and later you can leave a comment telling how much you liked our post.
This print ad won the Mobile Grand Prix at Cannes in 2014. The Nivea’s brilliant combination print-and-mobile execution lets you pop a bracelet out of the magazine ad, wrap it around your child’s arm, download an app, sync them and set a perimeter. If your kid wanders outside the safe zone, an alarm sounds, so you can go chasing after him or her. Check out the ad now
The ad will show a Moto X phone that changes colors when people press tabs lined up at the bottom of the page. It’s made using poly-carbonate paper that covers LED light pipes, which are illuminated via circuitry running to the color swatches.
The ads, which ran on three pages of the same local newspaper, were simple in concept. Scan the QR code on the page and see three innovative features of the new, smart, Ford Explorer. The features – Park Assist, Adaptive Cruise Control and Power Fold trunk expansion.