Newspaper Advertising Trivia

Which product category places the highest number of ads in Newspapers?

One common trend emerging out of categories is that brands are using Newspaper to reach out to a higher income population strata than the mass.

Which is the favorite day of week for BFSIs to place a Newspaper ad

Choice of day is driven both by relevance to the category as well as clutter on remaining days

Which is the favorite day of week for Real Estate brands to place a Newspaper ad

Almost 90% of the ads are concentrated over Fri-Sat.

Which product category places the highest number of ads in Mumbai market English Newspaper?

After all it's the financial capital of India.

The largest advertising category in Hindi Newspapers is?

Largely read in North and Central India, these are also the largest FMCG markets

How many times an event promotion ad is likely to appear in a Newspaper

While there are extremes at 1 & 15, 4 small size ads have proven to be the best frequency

An advertiser's constant dilema is: Main Newspaper high impact or Supplement low cost. Which of the following categories have maximum preference for Supplements over Main Newspaper?

Understanding is that people looking for a job are likely to search for the ads.

Which of the following categories have least preference for Supplement vs. the main Newspaper?

Reach is more important for them. Most of these brands/categories are generic with low functional differentiation. Marketing objective is to maximize the reach instead of minimizing cost

Which is the most preferred day to place a B2B ad?

Which cateogry has highest number of Skybus ads in Times publications

SkyBus should be used more as a reminder than as a brand builder.

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