The first newspaper in India, the Bengal Gazette started publishing from the city in 1780. Among Kolkata’s widely circulated Bengali-language newspapers are Anandabazar Patrika, Bartaman, Sangbad Pratidin, Aajkaal, Dainik Statesman and Ganashakti. The Statesman and The Telegraph are two major English-language newspapers that are produced and published from Kolkata. Other popular English-language newspapers published and sold in Kolkata include The Times of India, Hindustan Times, The Hindu, The Indian Express, and the Asian Age. As the largest trading centre in East India, Kolkata has several high-circulation financial dailies, including The Economic Times, The Financial Express, Business Line, and Business Standard. Vernacular newspapers, such as those in the Hindi, Urdu, Gujarati, Odia, Punjabi, and Chinese languages, are read by minorities.
What makes Newspaper advertising popular in a city:
Large Population
Large Geography
High literacy level
Kolkata with a population of more than 4.8 million, Area of approximately 41,886.67 km2 and average per capita (PPP) $4,036, makes it suitable for Newspaper Advertising. Kolkata has a literacy rate of 86.31, higher than the national average of 86.7%. Moreover Kolkata demography is multilingual, thereby making space for Newspaper in different languages. Popular language for Newspapers are English, Bengali, Hindi, Urdu, Gujarati, Odia, Punjabi, and Chinese languages. One can expect to find significant number of Newspaper readers in Kolkata for each one of these languages.
How to Advertise in a Kolkata Newspaper?
The complete list of top Newspapers to advertise in Kolkata along with best rates and contact details can be found in this part of the blog post. You can also contact one of the several Newspaper Advertising agencies in Kolkata who can make a Newspaper advertising plan for you.
You can get the rates for advertising in Newspapers of Kolkata by clicking Here
List of Newspapers in Kolkata
Newspaper advertising has a very idiosyncratic pricing. While there is a card rate of Newspapers for advertising, they rarely sell at the card rates. Discount depends on the volume, relationship and the category of advertisers. Keeping these in mind, it always makes sense to place your ad through a Newspaper advertising agency in Kolkata.
Find below examples of Newspaper ads placed by brands in Kolkata.
