Lentikart Printing – Innovation in Outdoor Advertising

Sometimes, having a brilliant design portfolio just isn’t enough – you need to think bigger. And that’s where outdoor advertising comes into its own. Large and prominently placed, art directors and ad agencies are thinking of new and innovative ways to use them to grab the attention and imagination of their target audience.

Below is one such brilliant example of innovation in Outdoor Advertising using Lentikart Printing. Our eyes are amazing machines, but they are easily tricked. We see our world in 3D because our world is 3D. When we look at a standard printed image, it appears flat and stagnant. The viewer can see the perspective intended, but the illusion of reality is minimal. Lenticular printing has the ability to change this.

The ANAR Foundation, which manages a dedicated hotline for children at risk, put out an ad about child abuse. Viewed normally, the ad shows a child and reads, roughly: “Sometimes child abuse is visible only to the child suffering it.”

Then they have taken average height of 10 year old children, and then by using Lentikart Printing they have added a layer of imagery and text that’s only visible from a child’s-eye-view.

When a 10 year old child passes by they can see the image below, which reads  “If someone’s hurting you, phone us and we’ll help you”.

Lentikart Printing is used more for Outdoor advertising at Western Countries.

Below is another example of the same.

The lenticular poster demonstrates that no matter how late it gets , you can always grab a bite  at Mc Donalds.

Lenticular printing is a technology in which lenticular lenses (a technology that is also used for 3D displays) are used to produce printed images with an illusion of depth or the ability to change or move as the image is viewed from different angles.

 

 

 

Was this article helpful?

Leave a Reply

Your email address will not be published. Required fields are marked *