The real-estate player had released customised creatives on billboards across Mumbai to promote its project in Kandavali East. The imagery sports the meme saying
- ‘Dekh Bhai, Dil Mein Hai Ek Hi Aas, Ghar Ho Toh Highway Ke Paas’,
- ‘Thandi Hawa Toh Fridge Se Bhi Aati Hai, Ghar Toh AC Hona Chahiye’,
- ‘Zindagi Ka Ek Hi Sach, Ghar Ho Toh Highway Touch’,
- ‘Rent Pe Toh Dukaan Bhi Hoti Hai, Ghar Toh Apna Hona Chahiye’
which all end with launching soon in Kanadavali (E) and promote its ‘Uptown’ project.
This might be the first time that a real-estate player had used a humour underplay to promote its projects on the outdoor platform. It was a week long campaign in Mumbai and was visible in areas such as Goregaon, Andheri, Mahim, Kandavali, Malad, Borevali, Miar, Dahisar, Thane, Prabhadevi among others.
Another Ad campaign where it promoted its ‘Login’ project on Mumbai outdoor giving a telecommunications feel
K Hemani’s ‘Live the Login Life’ campaign was based on their upcoming project in Kandavli West which targets today’s tech-savvy audience. As the name suggests, the real –estate group wanted to pitch this project to the consumers who like convenience at their doorstep. Hence, one can ‘Login’ to this residential complex and find all the amenities in close proximity. The outdoor creatives also highlighted a similar concept showcasing a signal bar and inside each strip, depicting the various amenities that a resident can gain from the real-estate project.
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