Cinema Ad that is a hearing test in disguise

A hearing solution brand has launched an advert, designed to raise the awareness of hearing issues by showing people whether they have a problem with their hearing within the ad.

The video, shown online as well as in the cinema, has two different endings, depending on whether you can hear the low-level audio of certain parts of the plot.

The advert follows a couple throughout the years of their relationship, eventually asking people at the end whether love lasted or was lost. Those with a hearing problem would have only picked up on one thread and missed the signs telling them the right answer.



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