Advertising in Quora

Has Quora started accepting ads or is it still the Beta testing launched last year?

Came across 2 ads on a single page (URL). Both the ads on Quora are of Indian brands which is possibly because of geographical targeting capability of Quora’s ad platform.

 

 

 

As per Adam D’Angelo founder CEO of Quora, the Q&A platform had 100 million monthly active users worldwide in 2016. That was up from 80 million in 2015. There are also unconfirmed reports about India having the second largest user base after USA.

Will be interesting to understand the kind of targeting and ad formats Quora will support. As an advertiser, one of the most interesting targeting I will be interested in will be the “Topics of Interest”. Interest if used as a proxy, can throw up a lot about individuals.

Keep checking the blog for update on advertising on Quora, the latest entrant (or wanna be!) to the huge and growing digital marketing space.

Edit

According to an old Q&A on Quora, the Beta platform was launched in 2016 to a limited users and anyone interested could write to advertising@quora.com for participation.

 

 

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One thought on “Advertising in Quora

  1. We’ve had pretty good luck using Quora ads so far — easy ads manager navigation and good targeting options. And as a user, I haven’t really been bothered by the ads I see on Quora.

     

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