Radio Advertising in Bangalore- Case Study

Radio Advertising in Bangalore

As a leading Radio Advertising agency in Bangalore we aim to offer the best service to our clients. We help you with complete planning and execution and also provide you with highly competitive advertising rates.

Radio advertising in Bangalore is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for radio in Bangalore, and one that isn’t really exploited by many advertisers

Below is a case study of a brand looking to advertise for the first time in radio, Bangalore.

Brand type: Consumer Electronic – CCTV & video surveillance company

About the Brand:  A 11 year old company specializing in healthcare IT services, ICT and network video surveillance solutions. They service clients in large scale industries, governments and enterprises and now looking to enter the consumer market

Objective: Awareness and recognition in the consumer market.

Our recommendation: To use radio as a medium to advertise in Bangalore.

Plan: A standard 2 week plan maintaining a high frequency in the 1st week ensuring maximum awareness and visibility in the prime time bands and introducing ads of a lower duration in the 2nd week in order to continue to maintain a high frequency as well as cost effectiveness.

The plan is ideal for a first time advertiser who is looking to obtain awareness and brand recognition with the best advertising rates.

Selection of stations: Red FM 93.5 Bangalore & Radio Indigo 91.9 Bangalore

Selection based on past advertisers, content delivered and popularity of the channels.

Red FM 93.5 is a key player in the Hindi music space. Advertisements through Red FM in Bangalore lets advertisers reach out to Hindi music listeners. With a high market share in Bangalore, great content and a line up of popular RJ’s, Red FM is one of the top stations to advertise in.

Radio Indigo is the most popular international music station in Bangalore with a significant market share. It is an ideal channel for radio advertising in Bangalore with respect to reaching out to the English music audience.

Plan in brief:

StationJingle LengthNumber of daysTotal number of ads
Red FM 93.515 sec/10 sec10240
Radio Indigo 91.916 sec/10 sec10238

Click here to view the complete plan

For information on Radio advertising in Bangalore click on: Radio Advertising Rates & Options

Other Radio Stations in Bangalore

For information on Radio advertising in other cities click on: Radio Advertising Rates & Options

Radio as a medium: Broadcasting is a powerful medium of propaganda.
It is an extremely effective mass medium that has multiple advantages in promoting a brand, ranging from its viability to several other benefits like:

  • Brand Visibility
  • Top of the mind awareness
  • Brand recall
  • Mass medium
  • Local targeting
  • Helps reach a listener multiple times. As research suggests, a consumer needs to listen to an ad 4-5 times before he/she takes an action or forms an opinion. FM Radio advertising has a great advantage for high frequency marketing campaigns
  • Can use multiple jingles in a single FM Radio advertising campaign
  • Radio Advertising rate provides low cost per reach

Book radio ads in Bangalore online today on TheMediaAnt.Com

 

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